Yaldah Magazine
We interviewed Gary Swickler of Kosher Casual so
we could learn more about their invention.
What are some of Kosher Casual's creations?
Kosher Casual manufactures Sleevies TM, which are
sleeve extensions to wear with short sleeve shirts,
and TeeNeck TM, which is a T-shirt neckline without
the T-shirt, to be worn under and peeking out from
low-cut tops. We are always looking for new ideas
and are eager to hear from our customers about what
they are looking for.We have several exciting new
ideas for this upcoming spring as well.
What gave you the ideas for your products?
A few years back, a friend approached me with a
sock that had the end cut off. He told me that that
was what the religious girls in Beit Shemesh (where I
live as well) were wearing on their arms so that they
could wear short sleeve shirts and still cover their
elbows. I played with a few ideas on how to design a
more comfortable, fitting, and fashionable solution and
created Sleevies TM in 2005.We identified a need in
the market and found a solution. Our Sleevies TM offer
comfort, fashion, and stay-up-ability that socks do
not.We have been selling them all over the world ever
since.We sell them locally and through our website
and wholesale them throughout the world, to places
including the uS, Canada, Israel, England, and Australia.
We have offered numerous natural fabrics and colors
over the years. Our customers were thrilled with our
creative solution and
started asking us to
come up with another
idea for covering
up low-cut tops
without the need for
a second layer.After
numerous trials and
samples,TeeNecks
were born.
TeeNeck TM is
named such as a play
on words for a abbreviated T
type of garment covering the
neck area as well as for the
jewish religious community
in Teaneck N.j.
How do you feel when
you notice people wear-
ing Sleevies TM, or other
products of yours?
Despite being in the clothing
business for almost 20 years, I still get a thrill from
seeing our products all over and from the wonder-
ful feedback that we constantly receive.Although I
did not discover a product that will save lives, I am
still very proud to see our products on frum jewish
women and girls and to know that we are part of
their daily lives and wardrobes and help make modest
dressing fun instead of frustrating.
What is your message to Jewish girls?
There is no need to dress frumpy, just to dress
modestly.As
our tagline
says,“Modest
Clothing for
the Modern
Lifestyle.”
Incidentally, Kosher
Casual has a
basement store
in Teaneck (note
spelling differ-
ence), NJ at phone
number 201-530-
0346.
Find Kosher Casual online at www.koshercasual.com.
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